My Marketing Portfolio

What I can do:

Increased post engagement by +186% during Laurier Chinese Student’s Association’s Night Market campaign.

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Brand & Identity

Virtual Events

Contributed to a 43% increase in engagement for UX Laurier’s largest annual event.

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Social & Content

Grew a niche Instagram brand from increased reel views by +900% for my press-on nail business.

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Brand & Identity

Laurier Chinese Student Association, 2024

Objective

Develop Laurier Chinese Student Association’s (CSA) event branding for the annual Night market campaign, while increasing engagement and ensuring visual cohesion. The goal was to move beyond traditional Asian-associated colours (red/yellow) and create a fresh, travel-inspired identity that appealed to a broader audience.

Process

Partnered with 3 Laurier clubs to develop a unified "Tour Around Asia" travel theme, leading creative direction. Created a vibrant blue colour scheme with grainy textures and cloud motifs for a modern, inclusive look. Produced 13 on-brand graphics/videos using consistent typography and travel-inspired elements.

Results

+186% increase in post engagement.
Cohesive branding elevated event perception, contributing to a record of +500 attendees.
Strengthened CSA’s reputation for innovative, inclusive marketing.

Global view of Earth from space with a night scene showing city lights. The poster promotes a 'Tour Around Asia' event, scheduled for March 27 from 5 to 8 p.m. at Lazardis Atrium. It features logos of various clubs and associations.

A digital poster for a performance tour around Asia's night market. The background features a map of Asia and an airplane flying over it, with text indicating the event date of March 27, from 5 to 8 PM, at Lazardis Atrium. The poster is sponsored by various organizations, including WLU TOA, ASB, WLU CSA, and Clubs & Associations.

Thank you message from the Tour Around Asia Night Market, featuring sponsor logos including AJUS Arts' Undergraduate Society, LSPIREG, Laurier International, Greengear, Nongshim, Melona, Halse, and Fidelity Investments, set against a sky background with clouds and a shooting star.

Virtual Events

UX Laurier’s Design-a-thon, 2025

Objective

Rebrand UX Laurier’s largest annual event, Design-a-thon, with a fresh, nature-inspired visual identity that differentiated it from past brandings. The goal was to balance bold creativity with UX Laurier’s brand ethos, attracting 60+ Canadian undergraduate teams through standout graphics.

Process

Redesigned the event branding from pastels to bold nature themes with playful illustrations (flowers with limbs, dots/lines). Created promotional graphics using vibrant colours and gradients while keeping visuals clean and cohesive.

Results

Drove a 43% increase in engagement and attracted a record 60 teams from across Canada, while establishing a fresh creative direction for future Design-a-thons.

Colorful illustrated poster for UX.Laurier, an event called Wander Üx, scheduled for March 21-23, 2025, with application deadline March 14 at 11:59 PM. The background features animated flowers, leaves, strawberries, and cute characters, with the title in bold black letters and event details below. The poster has a playful, nature-inspired design.

Colorful illustrated cover page for a workshop review, featuring trees, stars, a river, flowers, and a cute lion character, with text 'WÖRKSHÖP ÖVERVIEW' and 'UXL DESIGN-A-THON 2025'.

Social & Content

Lunaura Nails, 2024-Present

Objective

Grow a press-on nail brand by leveraging Instagram and Depop, combining my artistic passion with affordable, high-quality nail sets. The goal was to increase engagement, build a loyal client base, and establish a recognizable aesthetic—all while keeping prices accessible for a Gen Z audience.

Process

Researched nail trends to create budget-friendly student content. Optimized Instagram Reels with trending sounds/close-ups, and Depop with natural-light flat lays using keywords like "affordable." Built community via polls, DMs, and handwritten notes.